Privacy policy
Privacy Policy
Last updated: April 2026
This Privacy Policy describes how Optimistic Apparel ("we", "us", or "our") collects, uses, and discloses your personal information when you visit or make a purchase from our store.
By using our site, you agree to the collection and use of information in accordance with this policy.
Information We Collect
We collect personal information to provide and improve our services.
Information You Provide
- Name
- Shipping & billing address
- Email address
- Phone number
- Payment details (processed securely through our payment providers)
Order Information
- Products purchased
- Order history
- Transaction details
Automatic Information (Cookies)
We collect data automatically such as:
- IP address
- Browser type
- Device information
- Pages visited and interaction data
This helps us improve your shopping experience.
How We Use Your Information
We use your information to:
- Process and fulfill orders
- Communicate with you about your order
- Provide customer support
- Improve our website and services
- Prevent fraud and unauthorized activity
- Send marketing emails (you can unsubscribe anytime)
Sharing Your Information
We may share your information with trusted third parties, including:
- Shopify (our store platform)
- Payment processors
- Shipping and fulfillment providers
- Analytics and marketing partners
These parties only use your information as necessary to perform their services.
Cookies
We use cookies to:
- Keep your cart and preferences saved
- Understand customer behavior
- Improve performance and marketing
You can disable cookies in your browser, but some features may not work properly.
Your Rights
Depending on your location, you may have the right to:
- Access your personal data
- Request corrections
- Request deletion of your data
- Opt out of marketing communications
To exercise any of these rights, contact us at the email below.
Data Retention
We keep your information only as long as necessary to:
- Fulfill orders
- Meet legal obligations
- Resolve disputes
Security
We take reasonable precautions to protect your personal information, but no method is 100% secure.
Third-Party Links
Our site may contain links to third-party websites. We are not responsible for their privacy practices.
Children’s Privacy
We do not knowingly collect personal information from individuals under 13.
Changes to This Policy
We may update this policy from time to time. Changes will be posted on this page.
Contact Us
If you have questions or want to exercise your rights, contact us at:
Email: ShopOAToday@gmail.com
Address:
74 E Glenwood Ave, Unit #5515
Smyrna, DE 19977
United States